By Janie Lorber
Roll Call Staff
Feb. 12, 2013, 6:50 p.m.

One of the nation’s most prominent abortion rights groups is working to remake its image in response to concern that it may be overtaken by a growing cadre of young anti-abortion activists.

Its message: This is not your mother’s NARAL.

With Ilyse Hogue, a former senior staffer at Media Matters for America and, freshly installed as its president, NARAL Pro-Choice America is more outwardly embracing its alliance with Democrats instead of fighting to win support from what it says is an increasingly hostile Republican Party. At the same time, it is warning that its opponents are more tenacious than ever in an effort to harness the energy of young voters who supported President Barack Obama. Hogue, 43, declined to be interviewed for this story.

“When I first got to NARAL, we had a lot more Republicans,” said NARAL Policy Director Donna Crane, who has been with the group for more than a decade. “We lobbied a lot more [GOP] offices.”

Not a single congressional Republican attended last week’s NARAL dinner in Washington, D.C., commemorating the 40th anniversary of the Supreme Court’s Roe v. Wade decision, organizers said.

The group was born nearly 44 years ago out of the early battle for abortion rights. Since then, it has worked to increase access to contraception and block congressional efforts to restrict abortions, often with the support of moderate Republicans.

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Getting old, need a new look, wouldn't it be more convenient to just have them put down?