By Richard Shears
PUBLISHED:02:38 EST, 27 February 2013

An award-winning fllm and TV director was today mauled to death by a Great White shark as he swam off a popular New Zealand tourist beach.

Adam Strange, 46, was attacked and pulled under water about 200metres from Aucklandís Muriwai Beach at around 1.30pm in front of hundreds of beach tourists.

Up to three more sharks were said to have been drawn to the attack as police officers fired at least 20 shots from a lifeboat and helicopter in a desperate bid to rescue him.