Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, commerce. Then it wasn’t (see “fall of the Roman Empire“). It was kind of like MySpace – burning bright, then burned out.
Do you think the same might happen to Twitter? To Facebook?
A new survey from Weber Shandwick says it could be so. They questioned 2,000 North American women and found this startling fact:
Nearly four in 10 North American women (38 percent) have decreased or stopped their usage of one or more social networks during the past six months.
Why did they step away?
59% “Just not interested/lost interest”
35% “no time/too busy”
There’s nothing you can do about the second issue, but the first issue. . . maybe, maybe not.
A higher percentage of “defectors” fall into the 18-24 age range which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.
4 out of 10 is a major loss because women on social media are highly influential.http://www.marketingpilgrim.com/2013...ial-media.html