Why would Today pay Matt Lauer $25M per year? We were talking about this earlier, and I looked around on the web for some idea of why the network would think he's so necessary that they would pay that. The only thing I can figure is that there is some kind of bragging rights to it. Another possibility is that I simply have no clue how much of a following he has , perhaps with the same people who write personal letters to characters on Soap Operas giving them advice on their lost loves and that sort of thing.