Men needing to fill their Viagra prescriptions will no longer have to go through the potentially embarrassing step of handing over their drug orders to a pharmacist.
In a pharmaceutical industry first, Pfizer (PFE -0.83%) is going to sell its popular erectile dysfunction pill directly to patients through its website, according to the Associated Press.
Patients will still need a prescription, but they can sidestep the pharmacist by filling the orders at viagra.com. To convince consumers to take up the offer, Pfizer is adding an enticement: three free pills with the first order and 30% off the second. That's not peanuts, either, since the pills cost $25 each.