Google. Apple. Facebook. Microsoft: they are the brands that want the world to trust them with personal information, emails, photos, documents – yet they are now facing a battle to maintain that trust after disclosures that the US government was given access to their customers' data online via the Prism programme operated by the NSA.
The companies involved – Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, Apple – vigorously deny giving the Obama administration backdoor access to users' internet information, but the potential damage to their brand reputation has left the companies floundering for a way to respond.
Viktor Mayer-Schonberger, professor of internet governance and regulation at the Oxford Internet Institute, believes there could be serious consequences for the collective reputations of all internet companies who have meticulously built their trade on trust.
One thing I am certain about, they can take their cloud storage and backup solutions and pound them in their ass sideways, there is no way I would store private information on one of their servers, it stays with me.