#1 The next big sex drug? Clinical trials start soon12-12-2013, 02:51 AM
Published: Tuesday, 10 Dec 2013 | 10:25 AM ET
By: Jane Wells | CNBC Reporter
Tuesday, 10 Dec 2013 | 2:00 PM ET
CNBC's Jane Wells looks at Promescent, a new drug for men that treats premature ejaculation.
An over-the-counter, FDA-approved treatment for "PE"—that's premature ejaculation, for those who aren't up to date on their pharmaceutical acronyms—is beginning clinical trials this month at Kaiser in Southern California.
At the same time, the company behind it has released, a very funny commercial starring "Peter a man who always seems to finish everything early.
Promescent is a spray that uses local anesthetic lidocaine to reduce sensitivity. It's made by a small company with an amazing back story that we first reported on in October.
12-12-2013, 03:56 AM
So they are slapping a new brand name label on a very old generic drug. Actually I am surprised someone did not think of this sooner. If sensitivity is reduced will this require a side dish of Viagra?
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