Thereís nothing like the holiday season to bring out the best in people. And by best, I mean the exploitation of millennial stereotypes for political gains, and the subsequent slew of horrible homophobic attacks. Truly, this is Obamaís America.
A Christmas Card-looking ad featuring a twenty-something male clad in pajamas has become the latest face of the Obama administrationís pitch to millennials on health care. Less than 24 hours after the presidentís account (@BarackObama) tweeted the image out, it has also managed to launch a mini-battle over modern-day conceptions of gender and sexuality.
ObamaCare supporters have been assiduously courting millennials through a variety of misguided andawkward ads. In comparison, this one isnít so bad. Sure, the flannel and somewhat smug look on his face is a painfully obvious attempt to create a hipster aesthetic without realizing that: 1) most millennials arenít hipsters; 2) many millennials despise hipsters and being stereotyped as such; and 3) hipsters arenít the millennials Obama needs to worry about (that is, if we broadly define hipsters as being tech-savvy, left-leaning folks who are painfully aware of their own mortality at the age of 25).
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