Thread: MSM's largest campaign contribution yet

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  1. #1 MSM's largest campaign contribution yet 
    Patent Member
    Join Date
    May 2008
    The article reads: Barack Obama to pay big for primetime buy, and we find out that Obama really is paying a lot for a 30 minute spot:

    NEW YORK -- Barack Obama will pay NBC and CBS almost $1 million each for the campaign's half-hour ad buy in primetime Wednesday, Oct. 29, less than a week before the election.

    According to papers available at CBS's headquarters in New York, the campaign agreed Monday to pay $961,000 for the entire 8-8:30 pm time period. It wasn't clear whether that was in pattern, meaning it would run across all time zones at that period.
    But buried a little further in the story is this little gem:
    The agreed-upon prices are not what it would cost an average advertiser for a half-hour time buy, which are extremely rare in broadcast network primetime anyway. They are the so-called "lowest unit cost" that is required under federal law.
    So it looks like Obama is getting a deal on these advertising spots. Fortunately, at least this half-hour bit will be obviously partisan, as opposed to the regular NBC & CBS programming.

  2. #2  
    Senior Member
    Join Date
    May 2008
    no-man's land in Texas
    Time for McCain/Palin to buy the same spots for the same price...


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