ELECTION REJECTION:
NETWORK NEWS SLUMPS; VIEWERSHIP FADES


The Obama-McCain match-up is proving to be a lackluster election ticket for the Big 3 network news programs, according to NIELSEN MEDIA RESEARCH.

As the shouting from the trail and the frantic spinning from the anchor desks intensify, the audience is voting with their remotes.

All 3 evening news shows experienced audience drops year-to-year for the week of Oct. 13-19, 2008.

CBSNEWS w/ Couric shed a half a million viewers, falling from 6.4 million to 5.9 million;
ABCNEWS dropped from 8.1 million to 7.6 million;
NBCNEWS slumped from 8.2 million to 7.8 million.

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