Thread: No More Doritos
#1 No More Doritos
12-14-2016, 12:35 PM
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Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5.
Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did not fit with our marketing plans, however, we continue to enjoy a great partnership with the NFL that connects multiple brands within PepsiCo.”
Staying on the sideline “gives them a year off to kind of think about what they might want to do next if they want to come back [in February 2018] and kind of reassess their strategy,” Advertising Age’s E.J. Schultz told ABC News.
Despite often falling flat with The Professionals Who Critique Super Bowl Spots, the ads were popular with viewers. According to Ad Age, Doritos topped the Ace Metrix ranking of the top five Super Bowl advertisers from 2010 to 2016. PepsiCo will, of course, sponsor the halftime show, which will star Lady Gaga.
Doritos joins Toyota, which pulled out of the game because it says the launch date for the Camry does not align with it.
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12-14-2016, 02:03 PM
All I care about is seeing the Clydesdales and their dog.
12-15-2016, 01:08 PM
Here's hoping those folks who bought AB don't get rid of the Clydesdales. They don't always seem to respect the old traditions of the Busch family.
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12-15-2016, 05:00 PM
While TV ratings for games between good teams have been high, as a whole NFL TV ratings are down. I wonder if advertisers are a bit nervous. Maybe the NFL and whatever network is carrying the Superbowl should sharpen their ad rates pencil.I support UNexit: Get the US out of the UN; Get the UN out of the US!
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12-15-2016, 05:09 PMVoted hottest "chick" at CU - My hotness transcends gender
12-29-2016, 10:53 PMDeplorably Proud To Be An American
12-29-2016, 11:08 PM
Frito was surrounded by negativity last year after their ultrasound ad. The pro choice groups hated it.
Doritos Super Bowl commercial featured a fetus shooting out of a womb chasing a chip
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