Thread: No More Doritos

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  1. #1 No More Doritos 
    Destroyer of Worlds Apocalypse's Avatar
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    Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5.

    Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did not fit with our marketing plans, however, we continue to enjoy a great partnership with the NFL that connects multiple brands within PepsiCo.”

    Staying on the sideline “gives them a year off to kind of think about what they might want to do next if they want to come back [in February 2018] and kind of reassess their strategy,” Advertising Age’s E.J. Schultz told ABC News.

    Despite often falling flat with The Professionals Who Critique Super Bowl Spots, the ads were popular with viewers. According to Ad Age, Doritos topped the Ace Metrix ranking of the top five Super Bowl advertisers from 2010 to 2016. PepsiCo will, of course, sponsor the halftime show, which will star Lady Gaga.

    Doritos joins Toyota, which pulled out of the game because it says the launch date for the Camry does not align with it.
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  2. #2  
    Power CUer noonwitch's Avatar
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    All I care about is seeing the Clydesdales and their dog.
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  3. #3  
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  4. #4  
    Administrator SaintLouieWoman's Avatar
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    Quote Originally Posted by noonwitch View Post
    All I care about is seeing the Clydesdales and their dog.
    Agree with you. The Clydesdales are a fixture here in St Louis. I've seen them on the brewery tour (it was just business---the brewery hosted a few of my co-workers on a tour and we became "honorary brewmasters").

    Here's hoping those folks who bought AB don't get rid of the Clydesdales. They don't always seem to respect the old traditions of the Busch family.
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  5. #5  
    Senior Member SVPete's Avatar
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    While TV ratings for games between good teams have been high, as a whole NFL TV ratings are down. I wonder if advertisers are a bit nervous. Maybe the NFL and whatever network is carrying the Superbowl should sharpen their ad rates pencil.
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  6. #6  
    Festivus Moderator ralph wiggum's Avatar
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    Quote Originally Posted by SVPete View Post
    While TV ratings for games between good teams have been high, as a whole NFL TV ratings are down. I wonder if advertisers are a bit nervous. Maybe the NFL and whatever network is carrying the Superbowl should sharpen their ad rates pencil.
    If it would end up being a Cowboys/Patriots match up, it'll draw huge ratings.

    But yes, the Monday night games have usually been horrific. Their games are set before the season. Sunday nights are "flexed" to provide a good matchup later in the year.
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  7. #7  
    Senior Member cadillac shark's Avatar
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    Quote Originally Posted by Apocalypse View Post
    Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5.
    Don't worry. I won't.
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  8. #8  
    Power CUer NJCardFan's Avatar
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    Quote Originally Posted by ralph wiggum View Post
    If it would end up being a Cowboys/Patriots match up, it'll draw huge ratings.

    But yes, the Monday night games have usually been horrific. Their games are set before the season. Sunday nights are "flexed" to provide a good matchup later in the year.
    Only to see Brady carve up the Cowboys mediocre defense like a Thanksgiving turkey. Seriously, the most overrated team in the league right now are the Cowpokes. They benefited from playing in a weak division and their out of division games were weak as hell. Play Green Bay now and they'll get slaughtered. We'll see how well they fare next season when they play Seattle, Arizona, Denver, Oakland, KC, Atlanta, and GB.
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  9. #9  
    Moderator RobJohnson's Avatar
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    Frito was surrounded by negativity last year after their ultrasound ad. The pro choice groups hated it.

    Doritos Super Bowl commercial featured a fetus shooting out of a womb chasing a chip
    http://www.sbnation.com/lookit/2016/...-what-was-that
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