It's Valentine's Day and that can only mean one thing - couples everywhere are bowing to the pressure to be more romantic, more loving and more of a good partner to their other half.
Usually this means buying cards, chocolates and flowers (usually on the way home from work) and perhaps getting an early night (if you know what we mean).
But forget petrol station bouquets, this year it's all about genital freezing in one spa in Manchester.
The Ainscow Spa is offering a new treatment which aims to lift the endorphin levels and sex drive of customers - as well as improving the appearance of their intimate areas - by freezing their genitals.
The treatment from Cryotherapy UK, aptly named 'Love Mist', is available to both men and women but can only be performed by trained professionals so don't try this at home