Sold out at £6 a bar ... the tastebud sensation that's a mix of milk chocolate and smokey bacon,The bacon bar has proved an unexpected hit with British tastebuds
The unlikely hit Christmas gift is Mo's Bacon Bar, which contains chunks of applewood smoked bacon combined with smoked salt and milk chocolate.
In a league of favourite foods, bacon and chocolate would both be near the top.
Usually, it has to be said, eaten separately.
Now, however, confectioners have combined the two in the world's first bacon chocolate bar. And it is proving a major success with British customers.
At £5.99 per 3oz bar it is far from a cheap treat, but Selfridges – the only UK stockist – sold its entire stock of several hundred within 48 hours at its four stores and has urgently ordered more.
The manufacturer, Chicago-based Vosges Haut-Chocolat, encourages first-time buyers to 'engage your five senses … let the lust of salt and sweet coat your tongue'.
Ewan Venters, food and restaurant director at Selfridges, said: 'Bacon and chocolate sounds like a strange combination, but the execution is fantastic. It's a real explosion of flavours and people love it.
'Some of the combinations were really surprising like putting curry in chocolate but it works.
'There has been a real revolution in luxury chocolate, as there was with wine a few years ago. People are much more knowledgeable about it and there is a growing demand for these high quality, exotic products instead of a box of Milk Tray.