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  1. #1 British Army Launches Recruitment Drive For ‘Millenials’, ‘Snowflakes’ 
    Senior Member Banacek's Avatar
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    The British Army’s new 2019 recruitment campaign is targeting snowflake millennials, binge gamers, and selfie addicts and the armed forces continue their drive to attract recruits from unconventional parts of society.

    The new posters, which echo the famous Lord Kitchener recruitment poster of 1914 but no longer appealing to “Britons” have been launched along with a video campaign intending to highlight the oft-criticised flaws of young people and twist them as qualities the military might appreciate.

    So-called “phone zombies” are praised for having focus, while “binge gamers” are said to possess drive. Other qualities the Army picks out in the new campaign by UK advertising firm Karmarama — who boast of being “the UK’s most progressive creative agency” — are the self-belief apparently possessed by millennials and the compassion of “snowflakes”
    https://www.breitbart.com/europe/201...ls-snowflakes/
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    Power CUer noonwitch's Avatar
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    I think that when Princes Harry and William were younger and actively serving in the British Military, it was easier to recruit kids. Right now, the royal family is kind of in between generations as far as the age group for active service is concerned, so they don't really have a public figure like that in active service.
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    Senior Member DumbAss Tanker's Avatar
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    What could possibly go wrong?








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