https://www.greenbiz.com/article/loo...biggest-brands

A new initiative by a small company has compelled more than two dozen of the world’s biggest brands to begin testing reusable packaging.

Loop, launched today at the World Economic Forum in Davos, Switzerland, has amassed a blue-chip roster of companies, all of which are piloting a new system of high-quality packaging that can be returned and refilled again and again. In essence, it changes the ownership model of packaging from consumer to producer.